Over the past two days we have fielded a number of email messages and telephone calls inquiring about the exclusivity of WeissCANNON string products. The purpose of this post is to have a resource to which those with these questions can be directed.
In short, as players who use them know, WeissCANNON strings are high quality offerings. The founder of the company, Siegfried Weiss, has been involved in the tennis business for more than 45 years and holds an engineering degree in fibers technology. The WeissCANNON string offerings which were introduced as a brand in 2006 are constructed/manufactured to his specifications. They are tested and refined before being introduced to the marketplace under the WeissCANNON brand. They are authentic WeissCANNON products. Simply put, WeissCANNON strings are WeissCANNON strings. No other strings are the same although given the reputation for quality it is easy to understand why lesser brands would want to claim to be of similar or equal quality. If you truly believe that you can get the same string under a different brand name at a lower cost, we suggest you get it and try it for yourself. We are confident after your affair with the lesser brand and the inevitable disappointment you will be back.
In message board jibber-jabber there are some anonymous sources who claim to have inside intimate knowledge about the origin of all strings. While it is true that many string brands are produced in the same factories, it would not necessarily be accurate to claim that because they appear to have similarities that they are the same. It is something akin to someone claiming that McDonalds Hamburgers are the same quality as you can get at Fuddruckers, only much cheaper. Well, guess what? They indeed are both hamburgers but they are definitely not same.
A better analogy might be cars. Chevy Camaros, for instance, are produced on the same assembly line. The standard coupe comes equipped with a 3.6 liter, V6 engine, 18″ wheels and a standard sound system. The SS version comes equipped with a 6.2 liter V8 engine, 20″ wheels and a Boston Acoustic Sound System. Both cars are produced in the same factory. They have some of the exact same components and they even look very much alike. Yet, when it comes to performance and the pleasure you are going to get as a driver, they are very different.
Just because someone believes that “string x” comes from the same factory as “string y” it is quite a leap to claim they are the same. Perhaps they are indeed rolled on the same reel…but what does that really suggest? The Camaro Coupe and the Camaro SS both have the same body, yet they drive with distinct differences. The performance level is not the same and for that matter neither is the cost.
We just want our customers to be wary of the claims that they have seen on message boards. Behind the scenes, the tennis string business is extremely competitive and cut-throat. There are some bad eggs out there. There is one brand in Europe that is notorious for aggressive guerrilla marketing and other non-flattering business practices. While we can not substantiate the validity of the complaints about this brand, we are aware they exist. Could the speculation about lesser brands being equal to or the same as WeissCANNON be another product of these guerrilla marketing efforts? Perhaps. We don’t really want to go that far, but we would suggest it is a possibility.
The take home message from us is that WeissCANNON strings are WeissCANNON strings and are not another brand. Period. End of story.
If you believe you can get the same product under a different name at a lower price, by all means go for it. Afterall, many people are very happy with the driving performance of the coupe. They enjoy having a vehicle that resembles the SS and do not really care that the performance is not at the same level. Others, who demand superior performance, are simply not content without the top of the line equipment and features. You have to decide for yourself which camp you are in. Can you do with accepatable performance or are you seeking the best of the best?
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